TikTok is introducing a new training campaign to assist marketers in better understanding and using the platform capabilities to reach and engage the TikTok audience as it strives to optimize its income opportunities. The curriculum, dubbed Creative Agency Partnerships (CAP) University, will guide agency partners and freelance creatives through all areas of TikTok development.
'TikTok: From Briefing to Pitching,' 'Concepting & Creating for TikTok,' 'Trends and Music Licensing,' and more are among the first parts available.
According to TikTok:
“CAP University is a custom learning program that allows enrollees to join the courses they want, customize their learning curriculum based on the agency's unique areas of growth, and even attend live office hours sessions with TikTok's CAP team to further their knowledge and gain an in-depth understanding of the creative possibilities on and off the platform.”
As you can see, there's also a section dedicated to dealing with TikTok creators, which is an important component of the app's continuous success. Because if TikTok wants its top stars to keep posting, it needs to pay them - because if it can't match the deals offered by other apps, it risks facing a creator revolt, similar to the one that led to Vine's demise.
The bottom line is that monetizing short-form video is challenging due to the lack of ad breaks, or at least ads that can be directly ascribed to a creator's work.
TikTok, on the other hand, provides a variety of monetization options and has attracted the interest of a number of businesses. Now it just needs to find a fair way to pay its main contributors, and branded content deals should ideally be part of that loop.
With direct input from the platform's creative staff, the new education program could be a wonderful way to brush up on your TikTok knowledge. And if it helps TikTok's process by facilitating new creator relationships, all the better.
TikTok's CAP University Semester 1 courses can be found here.