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  • Meerelle Cruz

TikTok Announces Arab Heritage Month Events

TikTok has been growing in popularity in the Middle East, with usage in Saudi Arabia and the United Arab Emirates increasing at a rapid pace. It has 4.21 million active users in the UAE, compared to 7.85 million on Facebook, and TikTok has more users in Saudi Arabia than Facebook worldwide.

And now, it has unveiled a new slate of programming for Arab Heritage Month, highlighting some of the top artists in the #ArabTikTok community while also celebrating Arab culture through short-form clips. Throughout April, TikTok will present a series of unique live streams for the event, which will feature a variety of fashion, music, and entertainment producers.

According to TikTok:

“For National Arab American Heritage Month (NAAHM), we're proud to shine a light on the creators and businesses who uplift and champion the Arab community every day on TikTok, and within their local neighborhoods.”

With a unique #ArabTikTok SMB video series that will run throughout the month, TikTok also hopes to showcase Arab-owned small companies. Finally, R&B singer-songwriter Ilham and award-winning singer-songwriter Najwa Karam are promoting tracks on TikTok's Sounds page, placing the spotlight on Arab music. Fans may follow along using the hashtag #ArabTikTok, and TikTok is also establishing a #ArabTikTok content center to keep users up to date on the newest.

It makes sense for TikTok to promote additional regional events like this, as well as to display other cultures and trends within the app, as it strives to optimize its opportunities and facilitate greater connection and discovery.

You can keep up with the latest by following the #ArabTikTok hashtag.

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