The Psychology of Colours in Marketing

Author: Else van Suchtelen

Colour has a big influence on our behaviour. It doesn’t only change the way we see businesses and brands, but also how we feel about them. Most brands use certain colours on their gut feeling. Colour has a big impact on the way we behave. It’s good to keep this in mind with your marketing efforts.

Your buying behaviour is also influenced by colour. Red creates urgency, orange encourages action and yellow is the best colour to catch your attention with. The infographic of DesignAdviser below tells you how colour can boost your website and can increase conversions.