The evolving financial world of Social Advertising
by Rogier Visser - CEO/Founder Roundabout social
Early 2018 we learned that that the global number on social media adspend over 2017 ended on an incredible 49 billion dollar.
39 of those 49 billion dollar were spend with giant Facebook ( incl Instagram)
It took long for the numbers of 2018 to become a bit clear , I couldn't wait anymore. So getting all the Financial reports of the socials together, calculating the revenue from the social ads part, adding it up, checking it......it got clear. GROWTH in 2018
Adding up the available numbers makes a calculation into 70+ billion dollar over 2018.
The players ; Facebook, Instagram, Snapchat, Pinterest, Linkedin , Twitter and APAC giant Wechat
Let's take a step back and look back into this "new" world and the amazing growth numbers
The journey starts in 2008 with FB running their first big numbers on advertising. 150 million
A little step into some years leads to 2011
FB - 1 billion mark
Twitter - 100 million
500% growth for FB in 2012 to 5 billion. It's getting serious
Twitter reaches same growth numbers in 2013. 500% to 500 million
In 2014 Facebook reaches the 10 billion milestone. Twitter reaches the 1 billion mark
In 2015 more players join the field.
FB & insta - 17 billion
Snap - 50 million
Pinterest - 100 million
Twitter - 2.2 billion
In 2016 primarely FB & Insta reaches new highs with 25 billion dollar in revenue.
Twitter slows down and reaches 2,6 billion
Snapchat - 400 million
Pinterest - 300 million
A jump back to 2017
FB & Insta 39 billion
Twitter back to 2.4 billion
Snapchat - 830 million
Pinterest - 473 million
Then a jump into last year.
Facebook & Insta reach an estonishing 55 billion dollar
Twitter back in growth numbers into 3,5 billion
Snapchat into 2 billion
Pinterest into 2 billion
Linkedin grew from 180 million 2 billion ( solely based on ad revenue and not the recruiting & business solution)
Wechat - a clear 8 billion in ad revenue
Reaching a global number of at least 70 billion.
I predicted a 120 billion dollar in 2022.
But........we are gonna hit that number at least a year prior to my prediction
Incredible numbers with roughly 12-14% of companies using social media advertising.
We are so happy to be a major player in this incredible playing field.
A world where every day something new comes along, changes to ad opportunities and technology.
Can't wait to see where this is heading!