Snapchat Shares Insights Into How Users Expect Brands to Celebrate Latin and Hispanic Heritage Month
With Latin and Hispanic Heritage Month in full swing, Snapchat has released some new information on how its users want to commemorate the occasion, as well as what they hope to see from brands in terms of increasing inclusivity.
According to Snapchat:
“The Snapchat Generation is distinctly diverse and socially conscious, making this month an especially important time for our community.”
Matter of fact, roughly half of those surveyed said they want to celebrate Hispanic Heritage Month, with get-togethers, Latin food, and understanding about Latin and Hispanic heritage topping their list of priorities.
As seen here, Snapchatters will be eager to support Latin-owned businesses, and on this side, Snapchat users are especially searching for more businesses to partake in the celebration of the Latin community.
“Nearly 60% of Snapchatters think it’s important for brands to recognize Hispanic Heritage Month, but it’s not enough for brands to engage for one month only. Snapchatters value long-term action.”
Users of Snapchat also want to see businesses make content "that represents the diversity of Hispanic and Latinx communities year-round," as well as highlight community members in their campaigns.
“More than half of Snapchatters want brands to avoid stereotypes and cultural appropriation, indicating a need for brands to carefully consider the content they share or promote. Snapchatters also value brands that are willing to take a stand and use their platforms for good, with 43% looking for brands to amplify Hispanic and Latinx voices and initiatives.”
These are significant indicators that highlight the Snapchat community's growing sense of cultural understanding and inclusivity. Which is also reflective of younger demographics in general, according to different surveys, Gen Z members want to see businesses take a statement on cultural problems and utilize their voice to promote minority groups and other causes to help reduce divide and tension.
In general, it appears that we are heading towards a more inclusive society, with the younger generation leading the way, but incidents like last year's #BlackLivesMatter protests demonstrate that we still hav
e a long way to go in healing old wounds and breaking down current barriers.
Which is why it's critical for businesses to express their support for events like these, especially on Snapchat, where it's becoming increasingly essential.
You can read Snapchat's complete Latin and Hispanic Heritage Month overview here.