Of all the social media platforms, Snapchat gets to be the one who always has its AR effects become viral — and a very widespread one at that.
Snapchat has frequently demonstrated its expertise and capabilities in this area, from rainbows to dancing hotdogs, and aged effects to anime characters.
Once more, Snap has achieved it again with another absurd yet hilarious Lens effect.
This effect, commonly referred to as 'Crying,' causes you to appear to be crying, regardless of how hard you attempt to avoid it.
You've probably seen videos with the effect because they're widespread right now, with people re-posting Snap-created videos on TikTok, Instagram, Twitter, and other social media platforms.
Since its inception last week, approximately 180 million Snapchatters have used the Crying Lens a total of 1.3 billion times.
This is why, although surrounded by increased competitive pressures, Snapchat has stayed as a relevant and vital platform.
Even though Meta stole Stories and many other applications took the lead in popularity, Snap continues to be an important connector for many individuals, as well as being at the vanguard of the AR revolution, all the while fighting with far more well-resourced players in the field.
Hence, Snap could still emerge victorious amid the intense competition for AR glasses.
In fact, Meta has released an initial version of its smart glasses, which will later evolve into AR wearables, whereas Apple is also focusing on AR glasses, and Google just announced its AR glasses development at its I/O event recently.
Snap is also looking forward to the next phase of development for its Spectacles, and at first glance, it may appear that Snap has little hope of competing with the huge tech behemoths in this field.
Snap, on the other hand, hits the mark every time with AR tools and features that attract its intended audience. Snapchat is significantly more in sync with what its users want, from crazy face filters to AR art installations, and this could put it in a better position to take advantage of the next phase of AR connection. And this also involves another venture Snap is exploring, which is having AR as an eCommerce element.
In a nutshell, Snapchat is the greatest at augmented reality. Despite having far fewer technology capabilities or resources, even if it isn't as big or powerful as other companies, there are compelling reasons to believe in Snap's developmental capabilities and audience understanding as we advance into the next stage of connectivity.
The Metaverse is Meta's big thing, but AR has the potential to be even bigger, and Snap is leading the way in nearly every area of the AR race.
While making your pals cry with digital effects is amusing, the overall impacts are considerable, and Snap's continued progress in AR development is worth highlighting.