Snapchat and Lego Wear stick together for shoppable AR experience

Snapchat has teamed up with Lego Wear to offer its members a shopping experience with a difference in the form of a pop-up augmented reality fashion boutique in London.

Shoppers who pop into the Fitzrovia pop-up today will find the spartan store dressed solely with a Snapcode but by whipping out the Snapchat app they will be transported to a virtual Lego store complete with a variety of Kabooki streetwear, a DJ, figurines and even an arcade machine.

Read more: https://www.thedrum.com/news/2019/02/13/snapchat-and-lego-wear-stick-together-shoppable-ar-experience

Original source: https://www.thedrum.com/