Snapchat and Lego Wear stick together for shoppable AR experience
Snapchat has teamed up with Lego Wear to offer its members a shopping experience with a difference in the form of a pop-up augmented reality fashion boutique in London.
Shoppers who pop into the Fitzrovia pop-up today will find the spartan store dressed solely with a Snapcode but by whipping out the Snapchat app they will be transported to a virtual Lego store complete with a variety of Kabooki streetwear, a DJ, figurines and even an arcade machine.
Original source: https://www.thedrum.com/
