Snapchat has added a new feature that allows users to share Bitmoji clothes with their friends on the app, allowing them to try on the same digital apparel on their characters. As you can see, your Bitmoji update screen now has a 'Share Outfit' option, which allows you to share your outfit options with a buddy to check out.
While NFTs have gotten a lot of attention in the evolving digital goods space, the smart money is on digital clothing and virtual outfits for online avatars, which, if the Metaverse becomes the next plain of interaction as Mark Zuckerberg and others predict, will be a far more critical, useful, and popular element.
It is already seen in existing Metaverse templates, with Roblox and Fortnite both making a lot of money from in-game skins (Fortnite makes the majority of its revenue from character skin sales), and Minecraft creating a full creative economy around the unique character and feature designs. These features improve the user experience, allow for further personalization, and communicate status. As a result, Snapchat's most recent update could be a winner.
Snapchat is also offering a new range of Bitmoji clothes from Converse, in addition to additional styles from Nike, Crocs, and other brands. All of these are part of Snapchat's larger ambition to build a virtual clothes store that will someday be linked to real-world things.
Snap submitted a patent in 2020 that explained how its Bitmoji fashion process would entail Snap partnering with a variety of fashion businesses to provide Bitmoji versions of their products. This would then enable a variety of fresh wardrobe options for your avatar in the app, as well as allow brands to exhibit their latest products in a fun, interactive way.
The appeal of online and real-world goods sales is irresistible, and it will undoubtedly grow in popularity as we get closer to Metaverse's future. That's why Snap's latest update is so smart and straightforward. The ability to share your digital clothes quickly and simply will help to increase interest in the choice and create more promotional opportunities for brands.
It's a good, under-the-radar upgrade, which Snap has been accustomed to doing to keep up with the major companies in the industry.
Bitmoji Outfit Sharing is now available on iOS and will be coming to Android soon.