Singles' Day, Black Friday and Christmas are coming - here's what brands need to do

Social media ads, digital influencer reviews and endorsements, sponsorships, product placements, billboards, print and radio ads: consumers are inundated all day, every day as brands jostle for mindshare and wallet share. In fact, the average consumer is exposed to up to 10,000 brand messages a day according to the American Marketing Association. That’s more than 10 messages per second during our waking hours!

Read more: https://www.thedrum.com/opinion/2018/09/26/singles-day-black-friday-and-christmas-are-coming-heres-what-brands-need-do

Original source: https://www.thedrum.com/