Singles' Day, Black Friday and Christmas are coming - here's what brands need to do
Social media ads, digital influencer reviews and endorsements, sponsorships, product placements, billboards, print and radio ads: consumers are inundated all day, every day as brands jostle for mindshare and wallet share. In fact, the average consumer is exposed to up to 10,000 brand messages a day according to the American Marketing Association. That’s more than 10 messages per second during our waking hours!
Original source: https://www.thedrum.com/