Pinterest Shares New Insights into Emerging Travel Trends as People Look Beyond the Pandemic
People are now trying to return to their regular, pre-COVID behaviors, with travel high on many people's agendas, as the vaccination roll-out gains traction in many places. Nothing like months of limitations and lockdowns to rekindle your sense of adventure, while many aspiring travelers have been saving their money during the lockdown months, giving them more options for escape with their approaching vacation plans.
According to the most recent Pinterest data, this is exactly where people are browsing. Pinterest claims that total travel searches on its platform are up 19% in 2021 compared to pre-pandemic levels in 2019, while searches for specific destinations are down 14% in the same time frame. Rather than specific places, today's visitors are increasingly directed by passions (such as hiking, gastronomy, or museums) or aims (such as avoiding the city or chasing summer). Searches for "dream holidays destinations," for example, are up 482 percent year over year.
According to Pinterest, this enables travel marketers additional opportunities to reach out to potential customers with new bargains and offers by enticing them with escape and adventure plans, which aligns with the broader desire to get out and explore the globe again.
Domestic travel has been particularly popular, and Pinterest has provided a map of the most popular places among Pinners in recent months. That could help you think about how to sell your travel programs and packages, as well as the things and elements that individuals will require on their new adventures. In this regard, Pinners are unquestionably an open market.
72 percent of those who use Pinterest to plan travel have used the site to choose a vacation spot. By meeting consumers when and where they're searching, you can get your brand into the mix.
It's been a challenging two years for travel and event marketers, but the light at the end of the tunnel appears to be approaching, with new numbers like these highlighting the growing interest in going away, which might lead to a much-needed tourism boom as we approach the final months of 2021.