Pinterest's annual Creators Festival will take place next month for the second year in a row, with the platform showcasing new features, highlighting significant usage trends, providing engagement ideas for Pin marketers, and more.
According to Pinterest:
“With content and topics inspired by creators, the [Creators Festival] will feature internationally-recognized talent, top emerging creators, Pinterest executives and special guests, who’ll announce the company’s latest creator products, features and experiences.”
The Creators Festival allows Pinterest to present its developing vision for the platform, including new tools and upcoming features, while also allowing Pin creators to engage with one another.
The platform has witnessed a significant increase in usage as more people opt to browse and shop online during the pandemic, and as a result, Pinterest is looking to introduce additional features and formats to correspond with this change and boost engagement while it has people's attention.
Pinterest's version on the Stories format, Idea Pins, has been a big addition on this front, pushing into broader social media usage trends, while it's also been inspired by TikTok, with a limited test of a new, full-screen, vertical Pin feed it is calling 'Watch' mode.
Pinterest also appears to be stepping up its game with a new feature called ‘Takes,' which, like TikTok's remix option, will allow users to respond to an Idea Pin with their own video.
As explained by Pinterest:
“A Take is an Idea Pin that is created in response to another Idea Pin. Takes appear as responses to the original Idea Pin and can also be seen in your home feed, from people you follow or on your profile.”
This could allow users to share their personal experiences with a product or respond to a recipe Idea Pin with a video clip of their attempt. It has the potential to offer context to craft how-tos and other Pin formats, making it a useful addition.
Pinterest is presently testing Takes with a small group of users, with more information on the feature expected to be revealed during the Creators Festival event.
It might be worth tuning in with announcements like this on the program, and with the holiday season drawing near, it might also provide some extra notes of ideas for your ads.
On October 20th, Pinterest's Creators Festival will be held in local time for viewers in the United States, Canada, the United Kingdom, Australia, Germany, and France. More information can be found here.