Twitter is continuing to expand its audio Spaces offering, this time with the inclusion of a new way to grow your Spaces audience, even if you don't have a Twitter account.
Non-Twitter users will now be able to tune in when you post a link to a Spaces broadcast, according to Twitter, giving you more options to expose your audio broadcasts to a wider audience, both inside and outside the app.
Non-Twitter users are unable to engage in the Spaces chat — they cannot be invited as guests or respond to the conversation. However, it may be of greater use, as your shared Spaces links now have value outside the app, allowing you to share them with all of your contacts and invite them to listen to your Spaces discussions.
It's the newest discovery feature for Spaces, which is the key feature that Twitter is working to improve in order to make Spaces a more important component of the app.
Apart from working on its dedicated Spaces tab, which is steadily being rolled out to more users, Twitter has also introduced topics for Spaces to alert users to subjects related to their interests, and it's now highlighting trending Spaces chats in the Explore tab, exposing these popular sessions to a much larger potential audience.
Twitter has also started to roll out Spaces recordings, giving users the ability to listen to previous broadcasts and increasing the exposure and value of Spaces chats.
It's too early to say if Spaces will become a fundamental part of the Twitter experience, but Twitter needs discovery features like this to maximize visibility and get as many people as possible tuned in and testing out the option.
However, as Clubhouse has discovered, continuous discovery is essential. It’s one thing to locate a fun audio discussion to listen to, but another to regularly find audio material anytime you want to listen in, which is the true value-add that will make audio social a truly valued service.
No platform has completely nailed this yet, but as you can see, Twitter is working hard on it, which will help to increase the value of Spaces for more users.