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  • Meerelle Cruz

New Survey Examines The Emergence Of Virtual Influencers

Are you familiar with virtual influencers, those AI-controlled, digitally produced avatars that brands are increasingly employing to help promote their new products?

Many virtual characters such as lilmiquela (3 million Instagram followers), noonoouri (398k Instagram followers), and Shudu (227k) command large audiences and support various goods in their uploads and posts, and instantly become influencers with their right in their creations.

Virtual influencers can be utilized in a variety of ways to sell a variety of businesses, and it's becoming increasingly difficult to tell them apart from real people in the ever-more polished world of online content. Which may or may not be a good thing, but with interest in NFTs and other trends on the rise, it appears that digital products are here to stay, whether you like it or not.

The Influencer Marketing Factory surveyed 1,000 Americans to gather their thoughts on the emergence of virtual influencers to gain more insight into the trend. The findings offer some fascinating insight into the opinions of these entirely fictional characters; you can read the complete study results here, or see the infographic summary below.

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