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  • MaryGrace Lerin

New Study on Growing Online Video Consumption Trends

With the constantly improving network connectivity and mobile device capability, it is simpler nowadays to broadcast video content to people at any time, transforming the way we communicate, connect, and interact.

This behavior has made video the most compelling content type online, and as such, brands must take this into account in building their strategies.

Though you don't necessarily need to have a video strategy, and for some organizations, producing video content may seem like it would take too much time, effort, and money.

However, because of changes in consumer expectations and changing content consumption patterns, video has become the new standard for an increasing number of individuals.

TikTok's success is another evidence of this. You should weigh the costs and benefits of doing so, especially because more people can now easily generate their own video content thanks to modern tools and gadgets.

Then again, how substantial is the video shift?

The team at ShortStack set out to illustrate that with this new graphic, which gives a broad picture of changes in overall video consumption.

Check out the full infographic below for more information.

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