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  • Writer's pictureRogier Visser, Founder Roundabout social

New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length

Instagram is on the rise, and will no doubt play a bigger part in the social media strategies of many businesses as we head into 2019. With Facebook reach on the ever-steady decline, and Instagram's active audience now rising above a billion per month, the hype around the platform makes sense - but in order to get the most out of it, you need to know what the latest trends and usage behaviors are, and how to factor them into your process.

That's where this new report from Quintly can help - in order to get a better understanding of what's working on Instagram now, Quintly analyzed 44,432 Instagram profiles, and over 8.9 million cumulative posts, between January 1 and September 30, 2018, to see what's generating the most engagement, how profiles are growing, and to provide some indication of what you can expect.

Here's what they found.

1. Videos generate up to 21.15% more interactions than static posts

This likely comes as no surprise, but video content performs significantly better than regular image posts on Instagram. 

According to Quintly's data:

- Videos generate 21.15% more interactions (likes and comments) than images on average

- Videos generate 18.57% more interactions than image carousels

- Carousels see 2.18% more interactions than single image posts

Despite this, still images are by far the most common Instagram post type - Quintly also found that 72.58% of all published posts are still images, with video posts making up just 16.74%.  

If you're looking to generate maximum response, you should be considering video content for your Instagram profile - the boost in engagement, and as a result, reach, as dictated by the algorithm, is clearly worth the additional effort.

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