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  • Roundabout Team

New Report Looks at the Latest Trends in Facebook Page Engagement

What's working on Facebook now, and how can you improve your Facebook Page engagement in 2019?

To help get you on the right track, social analytics platform Quintly has released a new report, for which they analyzed over 94,000 Facebook Pages, and more than 105 million posts, in order to get a better handle on what's working, and what's not, for brands on The Social Network.

And the insights may prove key in your planning - here's what they found.

First off, in what's become a very familiar message, Quintly found that video posts on Facebook generate significantly more engagement than link posts - 258% more according to Quintly's numbers. Yet, despite this, brands are still far more likely to post links:

"55% of the 105 million analyzed posts were Link posts. Photos were used in 29% of them and videos made up around 14%."

Of course, it's logical that more businesses would post links - businesses are keen to drive traffic back to their own sites, as opposed to holding a captive audience on Facebook, while video is also more difficult to produce, especially at high enough quality for business purposes.

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