What's working on Facebook now, and how can you improve your Facebook Page engagement in 2019?
To help get you on the right track, social analytics platform Quintly has released a new report, for which they analyzed over 94,000 Facebook Pages, and more than 105 million posts, in order to get a better handle on what's working, and what's not, for brands on The Social Network.
And the insights may prove key in your planning - here's what they found.
First off, in what's become a very familiar message, Quintly found that video posts on Facebook generate significantly more engagement than link posts - 258% more according to Quintly's numbers. Yet, despite this, brands are still far more likely to post links:
"55% of the 105 million analyzed posts were Link posts. Photos were used in 29% of them and videos made up around 14%."
Of course, it's logical that more businesses would post links - businesses are keen to drive traffic back to their own sites, as opposed to holding a captive audience on Facebook, while video is also more difficult to produce, especially at high enough quality for business purposes.
Original source: https://www.socialmediatoday.com/