Meta Publishes Facebook and Instagram's Live Video Tips

Meta recently published a blog post about how three beauty and lifestyle content creators are using Facebook and Instagram live streaming to increase engagement.

"Lupita Cardoza, Maggie Magaña, and Priscila Arias found the live video to be an effective way to get closer to their fans and drive results for their Facebook Pages."

The post contains a collection of the three influencers' finest advice. These suggestions can be seen in the infographic below.

Meta also contributed a couple of their pointers to help creators and brands use live video to enhance platform engagement.

• To help you get the most out of your live broadcast, plan.

• Make sure your broadcast is at least 20 minutes lengthy and covers themes that are relevant to your audience.

• Prepare a screenplay and all of the materials you'll need for the broadcast ahead of time.

• Other postings and stories might be used to promote your live video.

• A Q&A session will be held to answer some of the fans' questions.

• Use these tools to prepare a live broadcast: Live Producer and Live Broadcast.

• Mention and thank fans who support you with Stars throughout your live show.

• Display the location where you create your content.

A live video strategy may be one to explore if you have a huge following and are searching for a technique to increase audience engagement.