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  • MaryGrace Lerin

LinkedIn Updates its Profile Video Options and Releases New Tools for Creators

LinkedIn has recently released a range of new creator tools, such as enhanced content analytics, new profile video features, newsletter showcase capabilities, a subscriber bell for update alerts, and much more.


To begin with, LinkedIn is introducing more data to its existing Creator Mode tools that enable creators to develop and improve their content strategy on the platform.


According to LinkedIn:


“From total impression numbers, to engagement statistics, creators can see what’s working and where they may want to change their content strategy.”


The new Creator Mode statistics, as seen here, offer you a more in-depth perspective of content performance, allowing you to determine what your LinkedIn audience relate with.


Aside from that, LinkedIn is introducing enhanced post analytics:


“LinkedIn members have always been able to see analytics on posts, but now LinkedIn’s adding a new level of detail. Members will see analytics detailed in a summary page, along with more in-depth data like impressions and reshares. This data is available for all post types, whether it’s an article, video or simple text post.”


These significantly improved insights choices may serve a vital part in assisting you to build an efficient approach within the app.

LinkedIn is also offering new profile video views stats as well as updated profile video capabilities to aid creators to grow their audience.


Additional prompts will also be displayed to assist users to decide what to include in their Profile Video, as well as updated view stats.

Users will also be made aware that your page has a profile video live, where they can get to know more about you and your expertise, thanks to a new 'Profile Video ring' that will appear in your feed and search.


LinkedIn is also introducing a 'Subscribe Bell,' which will allow a creator's audience to receive notifications whenever they share new content, as well as the ability for creators to showcase their Newsletter in the 'Featured' section of their profile, making it easier for people to find and subscribe to their content.


LinkedIn launched newsletters in Creator Mode last November, and this new feature will expand your ability to grow an audience and enhance your reach through the app.

The fight for great creative talent has now become a topmost priority for all main social platforms, including ones that don't appear to be competitors due to their more specialized community.


This is especially true with LinkedIn since its top influencers are more dedicated to business and professional growth, which many would imagine would not translate well to other platforms.

Still, it might not be the case for some, for instance, there has been a significant increase in job-related content on TikTok, and YouTube is a vital discovery site for many sorts of content, including career and business advice.


In this regard, the different forms of material that each platform allows for should be considered. LinkedIn, for example, wasn't always as video-focused as other apps, but total usage trends have compelled it to keep pace. Also, as more videos are posted on LinkedIn, they gain experience in the types of content they can post to other apps, where they could directly earn more revenue.

Hence, although it seems unlikely for LinkedIn to lose its creators, they still have to put forth an appealing deal for them as well, since things can occur otherwise if LinkedIn doesn't take preemptive measures against falling behind such intense competition all social apps found themselves in.


Such fierce contention for audience came as a consequence of all social apps becoming more and more alike, for they all concentrate on the same features and functionalities, making skills necessary for each become unwittingly more transferable as a result.

While it may appear that LinkedIn does not need to engage in the same Creator Economy games as other companies, it certainly does, and you can anticipate more developments like this as the company seeks to optimize future growth.


More information regarding LinkedIn's recent creator additions may be found here.

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