LinkedIn has released a new guide that examines the branding benefits of combining paid and organic outreach, as well as how to best mix these aspects for varied intents utilizing LinkedIn's tools.
The 45-page guide contains insights into all areas of creating your brand on LinkedIn, as well as a variety of helpful recommendations to aid in building your strategy.
To begin, LinkedIn emphasizes that an integrated sponsored and organic strategy can deliver much better results, with company page followers exposed to both organic and paid advertising being 61 percent likelier to convert to a paid action, as per its research.
The figures presented here are case-based rather than overall averages, but the notion emphasized by LinkedIn's findings is that by combining community building (organic) and brand/product awareness (paid) features, you can achieve considerable outcomes for your business.
Given this, the first part of the guide examines organic community growth on LinkedIn as well as the many technologies available to help you establish your brand presence.
It also offers a handy checklist of your numerous alternatives, which may assist you in improving your LinkedIn approach and making the greatest use of the many tools available.
The segment on page content, however, may be the most useful, as it explains the types of information that LinkedIn users are most receptive to, providing tangible data points to assist direct your posting process.
LinkedIn initially identifies the types of insights and information that its users seek from pages.
It then describes the exact types of updates that will meet these requirements.
That could be a huge assistance in developing your LinkedIn strategy and mapping your changes to these notes. Building on this, you might develop a more LinkedIn-specific content strategy, which will aid in your on-platform branding efforts and increase interaction with your audience.
The guide's second section examines LinkedIn's paid outreach features, along with the targeting choices available and tips on how to make the most of your outreach.
There are a ton of useful notes and recommendations in here, and this overview only scratches the surface of what's available. To be honest, it's one of the finest guides on successful brand-building that LinkedIn has produced recently, and if you're wanting to increase your LinkedIn presence, it's absolutely worth checking out.
And, with 774 million members and record levels of engagement on the platform, there is a tremendous chance to get your brand offerings in front of important decision-makers, which might be a terrific method to generate new leads and contacts.