LinkedIn Introduces New 'Creator Mode' Tools, Such as LinkedIn Live Access and Newsletters
LinkedIn's 'Creator Mode' capabilities are getting a boost with the inclusion of LinkedIn Live access for those who have the mode enabled, along with a new newsletter option for creators to keep in touch with their audience.
To begin with, LinkedIn is now allowing creators access to LinkedIn Live, which was previously only available to Members and Pages with more than 150 followers and/or contacts who passed certain criteria. This provides another avenue to increase audience engagement on the site.
With LinkedIn users 20x more likely to share a video on the platform than any other type of post, and general engagement with live content on the rising trend, those with Creator Mode enabled will now be able to broadcast to their followers in the app, and it could be an effective method of increasing community engagement and increase your presence in the app.
Furthermore, according to LinkedIn, Live videos receive 7x more reactions and 24x more comments on average than native video generated by the same broadcasters in the platform.
LinkedIn has also made newsletters available to Creator Mode users, which will help you stay connected with your audience.
“Whenever you publish a new article in your newsletter, your subscribers are automatically notified via push, in-app, and email notifications so they stay up to date with your latest content.”
It could be an useful method to encourage more creators to write a regular column on their favorite topics, thereby increasing their visibility and thought leadership.
“To create a newsletter, click ‘Write an article’ at the top of the homepage. This takes you to the publishing tool. If you have access, you’ll see the ‘Create a newsletter’ option here. We’re currently not accepting one off requests for access to author newsletters.”
As a result, the only way to use this feature, which alerts users to new postings in the app, is to use Creator Mode, which is still being rolled out.
LinkedIn first opened up Creator Mode to a select group of users in March, and it has been gradually increasing access since then. You can check if you have access to the option by visiting the creator mode edit hub (if you have access, you'll see the 'Creator tools' section when you visit the edit hub).
Furthermore, LinkedIn is making it easier to find LinkedIn Creators:
“With creator mode on, you're eligible to be featured as a suggested creator to follow.”
This could help you grow your on-platform visibility and following, as LinkedIn looks to showcase relevant creators to interested users based on subjects and activities.
LinkedIn, like most other social platforms, is working to develop more tools to recognize top producers and better connect them with the app, in order to encourage them to publish more frequently and, as a result, keep their audiences coming back for their ideas and insights.
In addition, LinkedIn has introduced a $25 million Creator Accelerator Program to encourage thought leaders to expand their presence in the app, while its Creator Mode tools continue to improve and provide new opportunities in this regard.
LinkedIn may not be as fashionable and flashy as the other apps, but it remains the most popular platform for business networking, and these new initiatives might be quite beneficial to individuals trying to raise their industry profile.