Do you ever get lost in the lingo while researching a new marketing update or keeping up with the most up-to-date metrics to track to gauge your brand's performance?
Marketers adore acronyms, and the farther you get into the process, the more perplexing it becomes, with every TOFU, BOFU, AOV, and MER reference working to further entrench those already ‘in the know,' while filtering out those who are just trying to stay up. So, how do you get from "pretender" to "expert" – or, on a more basic level, how do you keep up with the most often used references to guarantee that you comprehend the elements you need to maximize for your ad efforts?
This new guide from LinkedIn hopes to help – and while it won't be able to help you traverse all of the online marketing lingoes, it could be able to help you understand some of the key principles. The 9-page ‘Ultimate Glossary of Brand Building Terms' on LinkedIn is short, but it covers a lot of the basics. The book is organized alphabetically and includes definitions for a variety of topics.
There are a few that are a little unusual and feel as though they don't need to be explained. However, it's possible that, in the context of marketing, it'll assist you to develop a better grounding for your approach, making it easier to navigate the crucial information you need.
Not on Social Media Today, for example, where we aim to explain things as simple as possible so you don't have to be a marketing expert to understand what each update means for your company. But, in general, as you work to expand your digital marketing expertise, it might be helpful to have a reference point like this to keep track of exactly what each change and process implies for you and your company in practice. It's short and sweet, and there's not much to it, but it could be a useful addition to your workflow.
The ‘Ultimate Glossary of Brand Building Terms' pocket guide from LinkedIn may be downloaded here.