Jumprope is Now Exclusively Under LinkedIn
Jumprope, a how-to video app, has recently been acquired by LinkedIn. The acquisition of the app is part of LinkedIn’s new focus on video development and marketing, as the platform looks to enhance and expand its various on-platform creator tools.
Jumprope has described itself as "the best place for anyone to create a how-to and export it to every social platform", and is a video creation app that allows users to film and create step-by-step tutorials. The app utilizes a number of video and still image assets that users can choose from. Users will also be able to combine these assets with a number of formats, overlays, and effects that will help enhance the different elements of the video.
According to Jumprope:
"We all learn new things, pursue passions, and develop hacks that we want to share. Until now, it’s been too hard to communicate that know-how in an engaging and useful way. By making it simpler and faster to share in an intuitive format, we’re making it easier and more fun to discover how it’s done."
The CEO of Jumprope, Jake Poses, has recently announced in a LinkedIn post that the Jumprope team will now be working exclusively on LinkedIn tools as they look to build and enhance the platform’s creator products:
"We started Jumprope to empower anyone to share their knowledge and passion in an engaging video-based format. But, while 2 million people per month watch Jumpropes on our platform, we realized we could build something so much bigger if we joined LinkedIn. This truly is an opportunity to fulfill the Jumprope vision of reaching a global community."
Similar to virtually all social platforms, LinkedIn has been trying to find ways to keep its most popular creators creating. The company has been attempting to maximize user engagement by developing and adding new creator tools that will revolutionize the creation of posts, and eventually, improve revenue-generation of different sponsored content and ads.
Earlier this year, LinkedIn posted that they were looking for a Head of Community, which would focus on providing users all around the world with support and assistance. This position is one of many in a team focused solely on seizing opportunities and creating incentive programs aimed at keeping creators creating. Moreover, LinkedIn also just introduced ‘Creator Mode’ last March. This allows users to better showcase their personalities and presences, ultimately gaining them more attention and a bigger audience.
Through the acquisition of Jumprope, LinkedIn is providing its creators with yet another way to share and improve their online presence. By creating useful step-by-step tutorials, creators can spread their videos to different in-app communities and improve their branding and online presence, ultimately allowing them to seize more brand deals, gain more connections, and partake in more promos.
Moreover, it is very likely that Jumprope’s format and creation process will tie into LinkedIn Stories, as the step-by-step, full-screen format of Jumprope videos aligns perfectly with how Stories are presented. This will most likely result in LinkedIn adding a new feature that will allow users to keep and display Stories on their profiles. This will most likely function in a way similar to Instagram's highlights, except LinkedIn’s would most likely focus on showcasing skill and expertise.
On a related note, LinkedIn Learning may see some amount of growth with the acquisition of Jumprope as step-by-step videos and how-tos have the potential to link users to more relevant Learning courses.
With LinkedIn content being shared 50% more each year, it is safe to say that the platform has its sights set on growth. However, in order to keep growing, the platform must make sure that their top creators keep creating. Only through this will the platform be able to guarantee that users keep coming back for more. Through the acquisition and development of new tools and features, LinkedIn is able to keep things fresh and creative, while providing more opportunities for brand deals and creator monetization.
As Jumprope is now exclusive to LinkedIn Tools, the standalone app will be discontinued on August 20, and both the platform and the website will be deactivated.