In December last year, Twitter launched an initial test of the new option which enables iOS users to share various tweets straight to their Instagram stories, and finally the feature has been completely integrated into the iOS app.
As can be seen in the image above, whenever iOS users go to share a tweet, Instagram Stories will appear as an option. When tapped, the chosen tweet will be inserted to a blank Instagram Stories Frame and users will be given the option to add their own photos or videos into the background or simply edit the background with the various in-app editing tools.
The new features enables users to easily share tweets to more places which, in turn, could help in boosting the platform's overall popularity. As an added plus, the new feature could also help address a common means of re-distributing tweets as many people have already been re-uploading and sharing tweets through screenshots.
However, as pointed out by reverse engineering expert Jane Manchun Wong, tweets shared in Instagram Stories cannot be clicked. As such, you won't easily be able to get people to check out your tweet and gain more traffic. Honestly though, making the tweets non-clickable seems like a missed opportunity. Nevertheless, the new feature is still most definitely a useful tool as it provides a more direct way to share tweets and provides more means to engage with tweets.
In connection to the new feature, the next phase of this process is allowing users to share full IG posts on Twitter. There hasn't been any direct integration between the two as Twitter card preview support was disabled back in 2012. Since then, cross-app sharing has been annoyingly difficult.
However, as it seems the two platforms are finally fixing their relationship, maybe users will finally be able to see an easier way to cross-share posts.
While there has been no direct and public announcement of discussion, there is a small glimmer of hope as Instagram chief Adam Mosseri and Twitter Product Lead Kayvon Beykpour seemed to show some amount of interest in the idea.
As of now though, we’re left with only sharing tweets to stories. If you like any of your tweets, now you can reuse them without needing to screenshot and format everything.