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  • Meerelle Cruz

Instagram Starts Live Test Longer Story Videos

Instagram has officially launched a live test of 60-second films in Stories, which means that longer video clips will no longer be broken into 15-second parts and played across several Stories frames, as it was seen in testing last month.


As previously stated, app researcher Alessandro Paluzzi revealed this message, which is now being presented to some users in the live environment, which is saved in the back-end code of the app. Their community has expressed a strong desire for the capacity to produce longer Stories postings. They're thrilled to be experimenting with 60-second Stories, which will allow users to create and see Stories with fewer interruptions.


According to Instagram, the feature is presently being tested with a small group of users to give users greater creative flexibility and merge the app's different video possibilities to streamline its creative tools and functionalities. That is, after all, the main topic. Instagram CEO Adam Mosseri hinted at a potential consolidation of the app's video offerings in January, intending to make creation easier and scaling back the platform's many capabilities. That began with the early last month merger of its video feed posts into a single format, as well as the demise of the IGTV brand.


Instagram is thinking about how they can simplify and condense concepts across all of Instagram, not just IGTV because they made a lot of new bets last year. This year, they believe they need to return to their roots of simplicity and craftsmanship.

TikTok, the most popular social app among young users, has influenced the company's rethinking of its strategy. TikTok has surpassed Instagram as the coolest place to be. TikTok's main appeal is its simplicity: when you start the app, you're presented with a full-screen feed of video clips and live streams, all of which are integrated into a single, optimized, focused listing, personalized to each particular user.


Instagram is much more fragmented, with Reels in their feed and Stories in a different part. That may be limiting optimal adoption, which is why Instagram is now attempting to merge all of these features, allowing it to display the best of each facet in a single, more compelling stream.


The addition of 60-second video clips to Stories is another step in this gradual merging, which will eventually see the app open to a full-screen feed of Stories, feed posts, and Reels, all in one, allowing IG, like TikTok, to maximize user engagement by utilizing the full breadth of uploaded content.


Longer films will allow users to publish whole Reels to Stories, for example, essentially integrating the two functionalities automatically. Then it's just a matter of figuring out how to transition from the regular feed to one that's more Stories/Reels oriented. That's a bigger stride for the app and a more fundamental improvement. But, as part of Meta's larger effort to reclaim younger users, you can guarantee it'll happen, and probably sooner rather than later. As a result, this new test is a huge step forward. For the time being, it's limited, but expect longer Stories videos to arrive in your Instagram app soon.


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