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Instagram Scales Back In-Stream Shopping Elements as it Re-Examines its Approach

Try as social platforms might, they just haven’t been able to make ‘fetch’ happen.

‘Fetch’ in this latest context being the online shopping trends that have become all-consuming in China, which western social platforms have been working to jam into their apps too, as a means to make their platforms even more addictive, while also facilitating more revenue-generating activity....

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