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  • Roundabout Team

Instagram's Working on a New Way for Brands to Expand Influencer Campaigns

Instagram has announced that it's working on a new ad format which will better enable brands and influencers to partner-up in a more financially beneficial, and transparent way.

As reported by AdAge, Instagram's working on a new ad type that it's calling "Branded content ads", which will let brands sponsor posts created by celebrities and publishers, and then promote them as they would their other ad efforts.

As explained by AdAge:

"Until now, brands could hire popular Instagram users to work on ad campaigns and promote products with branded content, but the posts would only reach the followers of the influencer. Branded content ads let the advertisers promote these Instagram posts just like they would any other ad."

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