Instagram rolls out option to reply to stories with GIFs
A quick one to note:
It's a minor update, in relative terms, but now you can reply to a friend's story with your favorite GIPHY GIFs.
— Matt Navarra (@MattNavarra) February 4, 2020
So that's a thing - you now have yet another way to engage with Stories in a way that won't become tiresome or overbearing, especially when the recipients' inbox fills up with hilarious and original GIFs.
Actually, it'll probably prove to be popular, adding a different way to respond to Stories frames.
Brand and marketing considerations could include GIF reply competitions, or prompts to come up share GIF reactions based on your Stories frames (and you can then share the best ones, tagging the responders).
To try it out for yourself, you need to update to the latest version (127.0 on iOS) of the app.