Instagram Publishes New Guide for the Holiday Season

Instagram has now released a new guide to assist marketers to maximize their promotional efforts on the platform, focusing on the usage of Instagram's Shops and other eCommerce tools, just 100 days before Christmas.

"Holiday Szn" gives a variety of tips on key promotional and eCommerce tools, as well as links to more in-depth overviews and explainers on each one. As well as a user's guide, the handbook offers usage insights and tips on product details, advertisements, shopping tags, and more. Overall, it's an easy read with plenty of case studies and helpful hints in other sections. This information may still be useful in guiding your Instagram marketing strategy or alerting you to areas you may not have thought of. It's kind of like the product tags in Reels, for example.

For select users, Instagram is testing a new Reels-specific element in hashtag search (via @SMTSsocial) as a way to boost Reels usage. You might want to explore using Reels for your Christmas promos this year, and the article offers precise advice on how to do so, as well as tips on how to tag products in all of the platform's shopping areas.

There have been a number of these overviews for some time, but the guide gathers them all together, making it easy to understand them. This includes a 6-page summary of standard practices for product catalogs, as well as some new explainers from Instagram.

Although it's a useful collection of advice, it's worth taking a look at what is on offer and obtaining a better knowledge of all of the main eCommerce possibilities now available to you in your app.