Are you interested in using Instagram Reels as a new source of revenue, but aren't sure how it works or what you should post to get the most engagement?
You're in luck: Instagram released a fresh breakdown of the primary variables it analyzes when ranking Reels this week, pointing to how you can maximize Reels' reach by aligning with these components. But there's a little more to it than that - in any case, here's Instagram's post highlighting the most important factors to consider when evaluating Reels.
To break it down, Instagram explains how it determines which Reels are likely to be of interest to each user based on four critical factors:
As a result, the more Reels you watch - ideally all the way through - the more indications of interest Instagram has in determining what you want to view, with the additional, direct elements like Likes and comments also playing a large role. However, because Instagram wants to encourage engagement, if you're more likely to make your Reels based on the original, you'll see more of such content. Another incentive for makers to try to tap into trending audio is to help maximize visibility for their clips.
We don't know how deep that process is, but it may get pretty specific about your aesthetic tastes - and it's always learning and improving. Finally, Instagram provides an intriguing description of the restrictions it will impose on Reels distribution. Instagram has already stated that it will limit the reach of TikTok clips that have been re-shared, which it will be able to identify using watermark recognition. However, it's worth noting that Instagram aggressively discourages content in Reels about political problems, as well as Reels created by political personalities.
Instagram wants to avoid any potential difficulties within Reels, which is meant to be more lighthearted and fun, but this is the first time I've seen the company deliberately penalize political content.
Reels isn't for you if you're operating socially for a political candidate or group, but the additional notes and tips below may help you fine-tune your Reels strategy. However, as previously stated, there is more to it.
You can read all the technical specifics you want, but the mainline is that entertaining material that stimulates audience response will resonate on Reels, as it will on all social networks and posting alternatives. It's difficult to consistently produce high-quality, compelling content, and no amount of hacks or insights will make this happen for you - there's no prescriptive approach that will convert each of your films into viral successes just by following a formula.
It's mostly trial and error, but learning from people who have already achieved success will help you accelerate your progress. It is, however, a learning process. Otherwise, you can team up with influencers to achieve traction quickly by leveraging their established experience and authority. However, if you want to make fantastic Reels, Snaps, TikTok clips, or anything else, the trick is to spend time with each tool and study what works before iterating your ideas from there.