Instagram has announced that three new feed options, namely Home, Favorites, and a chronological Following feed, will be coming in the app soon.
Head of Instagram Adam Mosseri recently revealed in a Tweet that the company has already begun testing the tri-feed format, with the goal of releasing the entire experience "within the first half of this year."
Instagram's main feed will be divided into three tabs - Home, Favorites, and Following:
Home: As stated by Mosseri, the Home feed will be comparable to the "experience you know today." While this is unverified, we expect a lot more suggested content to populate this feed soon.
Favorites: Content from a handpicked set of accounts will appear in this feed. This will be a feed that collects all of the posts from people "you don't want to miss stuff from," according to Mosseri. It's unclear how this list would be created, but it might be similar to Instagram's Close Friends feature.
Following: Finally, this feed will display a chronological list of all of the accounts you follow. Yes, the chronological feed has returned.
All of this implies a significant shift for Instagram.
What makes it so important? When you think about it, it gives Instagram more options to distribute suggested material via the main landing-page feed while still maintaining a following feed. And if this seems vaguely familiar to you, that's because it is.
TikTok has been utilizing this concept since it became popular in 2018, and it appears to be effective. The viral app has officially surpassed Instagram in terms of popularity among Gen Z users in the United States. Although Instagram is currently very different from TikTok, we expect to see more functionality come over to Instagram in the near future.