• Roundabout team

Instagram Goes After TikTok

It what will likely come as little surprise, Instagram has launched a new feature which aims to replicate the key functionality of rising app TikTok. But rather than taking on parent-company Facebook's usual tactic of launching a separate app, Instagram is adding its new 'Reels' feature as an element within Instagram Stories, using the app's scale to try and beat TikTok at its own game - and blunt its potential to take away younger users........read more

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