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  • Writer's pictureRogier Visser, Founder Roundabout social

Instagram Flags Coming Profile Changes, for Both Regular and Business Users

Sneaking in ahead of the Thanksgiving break, Instagram has announcedthat its currently testing a few variations of profile formats, both for regular users and businesses. 

But interestingly, not everyone will see the same changes - or at least, not yet.

As explained by Instagram:

"Over the next several weeks, you may see features re-arranged at the top of your profile including changes to icons, buttons and the way you navigate between tabs, which we hope will make profiles easier and cleaner to use. The photos and videos you’ve shared on your grid won’t change."

So rather than test with a small group ahead of a bigger launch, Instagram appears to be A/B testing in the live environment, with a couple of different variations.

As the cool business-folk would say, 'there's a lot to unpack here'. First off, on regular profiles - as you can see from the first image in the above sequence, the profile image is shifted to the right, while the 'Followers' and 'Following' stats have been shrunk and de-emphasized by being moved to the bottom. And rather than making 'Follow' the only CTA on your profile, Instagram's adding in other options as quick links, like 'Message' here, and in another variation, 'Email'.

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