Social media lead generation has become an important part of today's marketing arsenal. On average, social media platforms eat up roughly a third of a person's online time. It's about companies using social media platforms to generate new leads, funnel them through their sales funnel, and convert leads into actual sales.
Whether you're a B2B or B2C company, social media is at its peak and one of the most effective ways to create leads. But it's more than that. You can develop your relationships with prospects through social media, which leads to better connections and, eventually, conversions. Being active on social networks also increases the visibility of your brand.
With that in mind, we've compiled a list of nine steps your company can take to get the most out of social media for lead creation.
Make your pages more optimized
Your brand's social media pages should include a way for customers to contact you for information and services. It'll be the first place they look for you after your website, so make sure they find what they're looking for.
Begin by including the right contact information at the top of each page of your bio. You can include information such as your company's phone number, address, and email address. Because Facebook still accounts for a significant amount of your leads, you can include call-to-action buttons on your page, such as an email registration button, enabling them to subscribe to your newsletter. If that's a part of your business, you may get creative and customize these buttons to allow website visitors to reserve seats or book tickets.
If the buttons on other platforms aren't customizable, you can include a link in your profile with a call-to-action that tells people what they should do.
Use a chatbot to automate the process
Chatbots powered by artificial intelligence are an excellent approach to creating leads. They're automated, ask context-relevant questions, and are useful if you want to qualify leads at scale. Chatbots provide the best opportunity for potential consumers to converse. Furthermore, if you want your business to succeed, you must understand that requesting individuals to contact you is ineffective. You must be present in the areas where your potential subscribers congregate.
Using AI chatbots for your business on social media platforms like Facebook and Twitter is a wise option. These bots can learn from their previous encounters with users and send messages that are more personalized and offer more ideas.
Work on making clickable information
With such fierce competition for social media engagement, you can't just be good – you have to stand out. If you want to win over your potential customers, your language must be clear, your images must be original, and you must always stimulate their curiosity.
To begin, your material must be clickable, and you must include an appealing call to action. How are you going to do that? Implement the "Swipe Up" feature on your Instagram stories, or use shoppable posts and stories. Tag your products on Facebook in your Facebook shop. Create Shop the Look pins on Pinterest, and make the most of YouTube's end screens. You have a lot of options.
Make use of influencers in your marketing
Almost half of all B2B marketers say it's challenging to generate leads from social media. As a result, enlisting the support of social media influencers to promote your products and services can be an effective method for increasing brand awareness and demand. The appropriate influencer can help your brand attract new followers to your social media platforms and, eventually, your website.
The truth is that relying on influencers is both less expensive and more strategic than relying on celebrities to endorse you, and it's a strategy that works. According to a study, before making a purchase, 49% of buyers rely on influencer recommendations.
After all, if you're going to use social media to create sales, it makes sense to use people who already have a large and active following, as well as reach and presence. Influencer marketing can be done in a variety of ways, including using unique discount codes, honest reviews, sponsored tutorials, or simply tagging brand products in social media posts.
Make use of social lead ads
Lead generation advertising is available on social media giants like LinkedIn, Twitter, and Facebook, allowing businesses to precisely target their audience and gather leads directly. These advertisements are unique in that all of the information you might want to collect via forms can be filled out directly on the platform, with no redirection. Users simply tap on the forms, fill them out, and submit them. As a result, you may be able to send them a beta version of your product, some free gated content, or an e-book.
In terms of Instagram, lead advertisements essentially provide a link within a sponsored post that directs visitors to the appropriate website. You can advertise your goods, create leads, and direct potential customers to a specific website.
Offering incentives to a prospect is the best way to sweeten the deal. That is, getting individuals to exchange information is your purpose.
Here are a few tried and true methods you can use:
Discount codes - When customers join up for a brand's weekly email, they are given a discount voucher worth a particular amount. The success of this strategy can be attributed to its simplicity.
Offering access to gated material like limited-seat seminars or whitepapers is known to succeed, albeit it relies a lot on your sector. It was created to make the receiver feel unique.
Make customized offerings
It pays to get personable when it comes to generating leads through social media. To reach the correct audience, you may use Facebook's targeting capabilities or LinkedIn's automation tools. Running various campaigns for different types of audiences will help you adapt your message. It's worth mentioning that you may divide people by gender, language, and age, but it all comes down to what industry they work in.
Another alternative is to use LinkedIn's Dynamic Ads, which pull a user's name, job profile, and profile image automatically.
You may give your page a human voice by going live
Getting leads from social media requires more than just static ad campaigns. So, why not invite guests or specialists from your company to speak live in front of an audience?
While there are dedicated platforms for large-scale webinars, such as Livestorm or Zoom, social media is the greatest location to publicize your event. For example, you may share a link to your event on relevant Facebook groups or your company page, and make sure to include the speakers so that they can spread the word and help you reach more potential prospects.
Most social media networks, including Twitter, Instagram, Facebook, LinkedIn, and Youtube, provide live streaming as an option, and it's a wonderful way to announce forthcoming projects or promote those that are already in the works!
Contests, whether they're freebies or quizzes, can help your brand generate social media engagement. They can help generate attention to your brand, especially if you urge contestants to follow your account or share your post on Instagram Stories.
You can also use third-party applications like Gleam or Tint to create contests on social media. Some of these solutions can also handle the heavy lifting for you, such as linking your leads with marketing providers.
It takes time and effort to generate leads. Furthermore, because each social media network has its algorithm, you may need to experiment until you find what works.
The key is to know your audience and follow the latest trends. This entails having a presence on emerging platforms as well as providing content that is relevant to current events. Having said that, we hope the recommended practices outlined above can assist you in speeding up your lead generation process.