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  • Writer's pictureRogier Visser, Founder Roundabout social

How Apple Dominated Twitter Without Tweeting

Apple doesn’t tweet, but they were still all over Twitter during the Apple Event 2018. Here’s how much they paid for their Twitter ads, and why they spent so much.

This past week, Apple has conducted a master class in how to take over Twitter—and they did it without a single organic tweet.

If you visit @Apple on Twitter, you’ll notice that despite over 2.2 million followers, the company has not tweeted even once.

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