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  • Isabel Encinares

Google is Looking to Expand eCommerce Opportunities

With online shopping currently trending, Google has been looking for ways to expand its array of eCommerce offerings. In line with this, Google has recently announced that it is partnering with GoDaddy and will be allowing its sellers to freely edit and share their product listings all across Google’s shopping services.

According to Google:

"GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks. With this integration, GoDaddy merchants can upload their products to Google, create free listings and ad campaigns and review performance metrics - all without leaving GoDaddy’s Online Store."

As Google has stated, the partnership will allow GoDaddy eCommerce merchants and sellers to create Google Shopping listings completely for free. Moreover, the created shopping listings will also be displayed all over Google’s various apps and tools.

"If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, Google Shopping tab, Google Images, Google Maps, and Google Lens. If you’re running a Smart Shopping campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, YouTube and the Google Display Network."

GoDaddy merchants will also be able to fully utilize Google’s automated matching tools with the help of their GoDaddy dashboard. The dashboard, combined with Google’s matching tools, will allow GoDaddy merchants to build effective Smart Shopping campaigns and display their product listings to tons of people searching for similar related items.

As was already mentioned, the partnership with GoDaddy is simply another step in Google’s expanding eCommerce push, which has resulted from the increase in online shopping activity due to the pandemic. According to Google, their online product catalog has seen a whopping 70% increase in size and the number of merchants on the platform has increased by 80%. It is because of this that they have slowly shown more interest in online shopping platforms and have partnered with merchants such as GoDaddy.

Google’s partnership with GoDaddy is actually very similar to the partnership with Shopify merchants, which was announced back in May. The partnerships, as previously noted, have resulted from Google’s aim of latching on to the wave of interest in online shopping. Moreover, apart from partnerships, Google has removed all charges on Google Shopping product listings as numerous retailers have been looking to shift to online amidst the pandemic

Up to today, Google is still the number one platform for search and discovery. As such, a number of retailers have taken great interest in Google Shopping and Google’s shopping utility has increased like crazy. As a sub effect of all this, Google may also push other apps and platforms to start looking at broadening their eCommerce footprints.

On a related note, Google has been looking for ways to improve product discovery by utilizing image-based searches. Google is also looking for ways to link retailer loyalty plans to Google-based purchases. Aside from improving discovery, Google is also working to create a reminder system which will provide users with a new module, detailing all and any open carts across the web.

All in all, Google’s new features are sure to help maximize its partner merchants’ exposure and sales. Meaning, the new GoDaddy partnership is definitely something that we should take note of.

In order to link all of your GoDaddy listings to Google Shopping, merchants are required to visit Google’s Merchant Center, wherein they will link their product catalog to sync all listings between platforms. Through this process, merchants will be able to build campaigns, manage listings, and optimize each listing for Google's multiple surfaces.

Still curious? Read more about Google’s updates HERE.

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