Google has a monopoly on online advertising in Australia – and it’s not a good thing

Print media, radio, and television were the mainstays of advertising in the pre-digital era.

Digital advertising has now eclipsed those mediums, infiltrating our computers, laptops, cellphones, tablets, and a number of other internet-connected gadgets. Google is, without a doubt, the most powerful company in the online advertising arena.

The Australian Competition and Consumer Commission (ACCC), Australia's competition watchdog, claims that Google now has such a stranglehold on the country's online advertising that it has to be reined back.