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  • Writer's pictureRoundabout team

Five ways to utilize video content in your holiday campaigns

Video is the most engaging content type across all social platforms, even more so in 2020, and it can be a great way to help your business stand out from the crowd amid the ever-busy holiday shopping season.

Have you considered the potential of video content within your digital marketing mix?

You definitely should - last year, research by Animoto found that video was the most helpful way consumers learned about a product when holiday shopping. For small businesses, now's the time to gear up with a video marketing plan.

But if you're not sure what you should be creating video content about, never fear - this checklist provides some inspiration and pointers to help you get your video approach on the right track.

Check out the full checklist and tips below.

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