Facebook’s Global Marketing Solutions VP spoke at Advertising Week about the social media network’s new practices, tools, and messaging going forward.
It’s Advertising Week in New York City, and of course everyone wants to know what Facebook is planning on doing to help shape the future of digital ads, marketing, and content creation in general.
Luckily, the week started off with an insightful interview of Facebook’s VP of Global Marketing Solutions, Carolyn Everson, conducted by The Wall Street Journal’s Media and Marketing Reporter Lara O’Reilly.
Since the conversation was long and detailed, in this post we’ll detail the biggest takeaways from Everson’s thoughts on Facebook’s present and future. Here’s what the VP thinks about shadow profiles, third-party data, the midterm elections, and more.
Original source: https://socialmediaweek.org