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  • Writer's pictureRogier Visser, Founder Roundabout social

Facebook Updates Ads Manager, Adds 'Cost Cap Bidding'

Facebook's rolling out an updated version of its Ads Manager app, with a new presentation format and new features.

As explained by Facebook:

"Today, we're beginning to roll out a new Ads Manager interface with more simplified navigation features, a cleaner design and a new campaign management experience. You'll notice a new navigation bar, providing more space to manage ads and highlight tools that offer more insight into ad performance and reporting."

Among the updated functions, Facebook's adding:

A new copy and paste functionality in Campaign Creation, making it easier to create your ads

An auto-naming option for campaigns, ad sets and ad names

More intuitive ad-level creative and placement editing tools.

In addition to these, Facebook's also adding a new 'cost cap bidding' optionfor campaigns, which is designed to improve efficiency and results.

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