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  • Writer's pictureRogier Visser, Founder Roundabout social

Facebook's Testing Video Polls Within Ads

Facebook's running a new test which enables selected advertisers to add video polls to their Facebook ads.

As you can see, the option, which was first spotted by social media advisor Matt Navarra, enables viewers to interact with the ad, with a dedicated poll included to help boost engagement.

Facebook has confirmed SMT that the ad variant is currently in testing with a small group of advertisers, though it's too early to say whether it'll be made more widely available at this stage. But it certainly looks appealing - you can imagine that many users will stop mid-scroll and pay attention, likely more so than they would with a regular Facebook ad. 

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