This could be a major shift for social media, and for digital marketers specifically.
According to a new report in The New York Times, Facebook's planning to integrate its messaging functionalities on Messenger, Instagram and WhatsApp, which would enable users to send messages between apps, with all the existing functionality and tools on each available across the three apps.
The integration, which is reportedly in development and scheduled for release late this year or early next, would mark a significant change for the three tools, which have a collective 3.8 billion monthly active users. The integration would also, presumably, enable cross-posting of Stories, with each of the three also offering a Stories option - you can already cross-post your Instagram Story to Messenger (via Facebook Stories), so a further connection with WhatsApp Status would not be a huge leap.
As we reported recently, Facebook is already slowly integrating Instagram and its main platform, with new tools gradually appearing which connect the two together.
Original source: https://www.socialmediatoday.com/