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  • Isabel Encinares

Facebook’s New ‘Campaign Ideas Generator’

With online shopping and digital marketing seeing a great rise in interest, marketers everywhere are trying to understand and develop better campaigns to increase sales. As Facebook and Instagram are still some of the biggest social media platforms to date, it's no surprise that many have chosen these platforms for their digital marketing campaigns.

Are you struggling with thinking up new campaign ideas?

Well, Facebook’s newly released Campaign Ideas Generator mini-site might help. By providing users with a number of different insights, templates, and recommendations, the new mini-site will help inspire marketers and campaign managers, allowing them to come up with new and unique ideas.

According to Facebook:

"The Campaign Ideas Generator provides campaign ideas, pre-made assets and resources that are specific to your small business needs."

The Campaign Ideas Generator may sound odd, as you can’t rely on others to make a unique and original campaign that's solely yours. However, the generator actually contains quite a few useful prompts and pointers, which could end up inspiring and ultimately helping you in your campaign creation process.

Curious how it works? Firstly, users looking for ideas must head to the Campaign Ideas Generator websiteand choose their business vertical and promotional focus.

As can be seen in the image above, users of the mini-site may select their business type, and what time of year they plan to release their campaign. While not all verticals and business types are listed on the site, there are already 14 available options:

After users input the correct details, they may then click ‘Get Campaign Ideas’ to see a range of pointers and notes that will show what direction you need to take your campaign.

As can be seen in the example above, the generator’s recommendations are divided into three sections - ‘Campaign Ideas’, ‘Data and Insights’, and ‘Resources’.

The Campaign Ideas section provides users with a small range of prompts that may spark your creativity or thinking. For example, upon selecting ‘Retail’ and ‘Christmas’, this overview is given:

And while the prompts do seem fairly basic and their exact words should not be users, they could help various campaign managers and marketers get an idea of how they should approach things to best maximize their outreach.

On the other hand, the Data and Insights tab provides a range of different data points that change based on different selectable parameters.

To find relevant insights for your specific campaign, users may also apply various search filters to narrow down the data that is presented.

Lastly, the Resources tab highlights and displays various case studies and reports that may assist you in forming a marketing strategy.

These tools are all pretty valuable, and information listed by the generator is sure to get you and various other marketers thinking on the right track.

However, in addition to all the above, Facebook has included an ‘Organic Post Pack’ within each result. This pack will give users access to a number of post templates that can be used on any Facebook Page.

While sure, templates may feel far too generic and boring, not all brands have the time and resources to create their own original content and designs, making these templates and tools perfect for them.

Branding is extremely important, and maintaining a consistent style, brand image, and approach can make or break a campaign. This should be something you consider if you ever do use templates. However, while this may lead you to simply brush aside templates from now on, the templates may be able to provide you with inspiration and direct your approach and campaign.

At the very least, if you don't find the prompts and templates useful, the data insights could potentially be extremely helpful, and could serve as great reference points to look at on days when you’ve run out of ideas.

You can check out Facebook’s Campaign Ideas Generator for yourself HERE.

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