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  • Writer's pictureRogier Visser, Founder Roundabout social

Facebook's Adding Search as an Ad Placement Option, Providing New Opportunities

Facebook is 'running a small test' of ads in search results as it seeks new options to help offset the slowdown in overall revenue growth. 

As reported by TechCrunch, Facebook will look to re-introduce search ads, which it originally tried back in 2012. The ads will essentially be the same format as regular News Feed ads, and will appear as an additional placement option within Ads Manager, though video ads will not be available. Facebook hasn't shared screenshots of the new ad type, but they are going into limited circulation from this week.

Search remains a significant opportunity for Facebook. Back in 2016, we predicted that Facebook would make search a much bigger focus moving forward, after the volume of on-platform search activity rose to 2 billion searches per day. 

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