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  • Writer's pictureRogier Visser, Founder Roundabout social

Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency

Facebook's rolling out some new updates to its Branded Content tags in an effort to provide more transparency on brand/creator partnerships.

Facebook first launched it's Branded Content tags back in 2016, and has since been working to improve the system in order to help maximize brand partnerships, including influencer marketing arrangements, while also providing adequate notification of such to users.

First off, Facebook's changing the 'Paid' tag on Branded Content posts to 'Paid Partnership', better clarifying what the post note actually means.

Evidently, there's been some confusion about the 'Paid' listing, or it may have just not been visible enough. Now, the 'Paid Partnership' note makes it a little clearer, which should help.

In addition to this, Facebook's also adding a new information tag to the top right of the main post image which will link to more info about the brand/creator partnership.

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