Facebook Announced New Deals that Would Allow Gaming Streamers to Include Pop Music in Broadcasts
This might be a significant development in Facebook's continuing efforts to attract more gaming streamers. The Social Network revealed today that it has reached new agreements with some music publishers, allowing Facebook Gaming streamers to include popular music in their streams. Under the new terms, all Partner and Level Up Creators will be permitted to use background music in their Facebook Gaming live streams, with Facebook licensing the music on their behalf.
They're not talking about elevator music, according to Facebook. They've made partnerships with hundreds of music labels and publishers, including Universal Music Group, Warner Music Group, Sony Music Entertainment, Kobalt Music Group, BMG, Merlin, and many others, so creators can use popular music in their Facebook Gaming live streams to entice their viewers. That's noteworthy since the largest game streaming platforms, YouTube and Twitch, don't allow for free music use in the same way.
Although YouTube and Twitch offer copyright-free music for use in films and streams, Facebook's new arrangement allows you to use nearly any tune you want without the risk of your stream being shut down for copyright breaches. However, this does not apply to all streams across Facebook's apps. Instagram, for example, still has limitations on music used in IG Live, which could result in your broadcast being interrupted, with this recent upgrade solely affecting game broadcasts and the use of music in the backdrop of live footage.
It also excludes music-focused broadcasts, such as a radio show delivered via a gaming stream. That is still not permitted, and if Facebook catches it, it will be terminated. Some tunes will be unavailable for the time being, according to Facebook However, they are uncommon, and they are constantly attempting to increase the amount of music available for use. If you come across a restricted track, an in-product message will appear, identifying the artist and title. You can then change your playlist to avoid interruptions in the future.
Facebook is also presenting a series of celebrity DJ streams, along with chosen gaming producers, to commemorate the announcement. It's an intriguing development that might provide some uniqueness to Facebook's gaming platform, which has recently gotten a lot of attention.
StreamLabs stated in October that Facebook Gaming had crossed 1 billion hours watched for the first time, which is still a long way behind the top in the industry but represents a substantial improvement.
If Facebook can attract more game streamers, it will be able to expand its gaming audience, and as the corporation aims to dominate the burgeoning VR field, it will be in a better position to take a larger piece of the gaming market, generating additional income.
It's difficult to say how much of a difference being able to play music freely in your streams will make, but if streamers feel freer to broadcast how they want, it might be a valuable addition that encourages more broadcasters to switch to Facebook's gaming platform.