Digital Video Ad Spend Is Accelerating

Digital video advertising revenue is moving at a rapid pace, with mobile video leading the way.

That is according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report for the first half of 2018, which was produced by PwC and released by the IAB Tuesday.

The report found that video advertising revenue hit $7 billion in the first half of 2018, up 35% from the first half of 2017. 

“This is nearly double what it was just two years ago,” IAB research director Kristina Sruoginis said during a presentation outlining the findings. “That video growth should be no surprise to anyone paying attention to the space.”

Perhaps most notably, mobile video accounted for 60% of the video ad revenue, up 61% year over year and accounting for $4.2 billion of video ad spend.

Read more: https://www.mediapost.com/publications/article/327986/digital-video-ad-spend-is-accelerating.html?edition=111761

Original source: https://www.mediapost.com