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  • Meerelle Cruz

Clubhouse Adds a New Link-Sharing Option for Rooms and Expands Clips Access to All Users on iOS

Clubhouse has introduced its new 'Clips' option to all iOS users after debuting it in a test last week, allowing users to share 30-second audio clips from public rooms. It's also launching another new sharing tool in the form of room links for redistribution outside of the app.

To begin with, Clips – as previously mentioned, Clubhouse launched Clips last week, which features a new scissor icon that, when tapped, grabs the last 30 seconds of audio from a public room for third-party sharing. Clips have now been made available to all iOS users, indicating that they worked well in early testing.

The Clips capability is quite basic, as you can see in this example - you hit the symbol, Clubhouse stitches the audio clip, and you can then share it to other platforms. Although the feature is not yet accessible on Android, Android broadcasters can use clips to aid in the distribution of their broadcasts.

Clubhouse also includes QR codes on shared Clips that connect back to the live room in the process, as highlighted by audio social expert Morgan Evetts. It's a useful feature that will undoubtedly help raise awareness of Clubhouse broadcasts - which is currently a major issue, with discovery proving to be a major challenge for all audio social apps.

Clubhouse, now that it's open to all, is working to help users sift through the 700,000 rooms broadcast in the app every day and highlight the most relevant discussions for them. Twitter is still working on its Spaces tab to maximize awareness, and now that it's open to all, it's working to help users sift through the 700,000 rooms broadcast in the app every day and highlight the most relevant discussions for them.

Clips will assist in this regard by allowing users to inform their followers on other platforms about current events that may be of interest. This is where this feature comes in: in addition to clips, Clubhouse has included a new link-sharing option for private rooms, which provides direct access to Clubhouse discussions.

You'll now be able to tap on 'Share a Room Link,' which you may use to lead individuals outside of the app back to live chats, as shown above. Many individuals have told the team that it would be fantastic if you could just copy and paste a private Clubhouse room URL into a calendar invite, similar to a phone call or video chat. You can now, thanks to Clubhouse Links. Users can send this private connection to friends, family, or anybody else with whom they want to chat regularly.

Clubhouse connections will be a simple method to get people talking in the app, and they'll be reusable, so anyone who's been invited may reactivate the room at any moment to start a conversation.

To get a Clubhouse Link, go to the hallway and tap "+ Room," then "Gather a room using a link." You'll have a unique link copied to your clipboard, which you may send to a group, including in a calendar invite, or add to an event listing anywhere. The room will be private - only those with the link will be able to access it - and you'll be notified when new people join. That might be another approach to increase app engagement and help Clubhouse carve out a niche in the social media landscape. Because Facebook and Twitter now include audio social features, Clubhouse is no longer the market leader it once was, which means the app must find its sweet spot in encouraging audio participation in addition to the tools offered on the larger applications.

Clubhouse will find it tough to compete with such platforms because of their sheer size advantage. However, if it can focus on specialized usage and community interaction, it has the potential to become a critical tool for many, similar to how Snapchat has built its roots despite being considerably smaller than the competition. And there are encouraging signals for Clubhouse in this regard, with usage maintaining high, particularly in emerging markets such as India, where it could serve a distinct role.

Many people still enjoy it, and it still provides plenty of opportunities. And if Clubhouse can keep adding new tools and capabilities like this, it may be able to sustain and grow its relevance even if it isn't the hottest new app anymore.

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