Pinterest is now accessible in Arabic on all platforms, with the platform continue to expand its translation tools, bringing the total number of languages supported to 37.
According to Pinterest:
"There are over 475 million people who use Pinterest each month around the world for inspiration, and 57% of those Pinners use the platform to discover fresh ideas in a language other than English. That’s why today, we’re launching Pinterest in Arabic, making the platform more accessible and relevant to Pinners around the world."
Evidently, the platform is currently witnessing the majority of its user growth in overseas markets (37 percent vs. 9 percent in the United States), and this sustained development is providing more opportunity for Pinterest to build its ad tools and other business products.
Since introducing Arabic as a language option on Android and the website last year, Pinterest claims a 48 percent increase in the number of Pinners who have chosen it as their preferred language.
"Arabic is one of the fastest-growing languages on Pinterest with over 3.5 million searches made in Arabic each day."
By having Arabic available on all platforms, more people would be able to interact with Pins, increasing the company's overall growth goals.
Now, users can specify Arabic as their chosen language in their phone's settings, with the app defaulting to those settings.