It's a new year, and the online landscape has changed dramatically in the last 24 months. Have you adapted your visual material and/or branding strategy to keep up with changing trends?
Of course, you don't have to change your graphic approach completely, as having a recognizable, consistent strategy is an important aspect of great branding. Even yet, changing the presentation style of your posts or rearranging photoshoots and product displays to match consumer interest might produce positive outcomes.
So, what are the current noteworthy trends, and do they align with your brand's 2022 aesthetic?
Depositphotos enlisted the help of several digital marketing gurus to get their take on the newest trends, which they then matched with their data to get a sense of where people are looking and what's attracting their attention in their social feeds.
Depositphotos' full study is available here, and it may be worth examining for your strategic plan.