Is influencer marketing a part of your 2022 digital marketing plan?
Brands are increasingly relying on influencers to interact with new audiences as more creative, native-aligned platforms and places emerge, while the growing usage of AR and other new technologies needs a familiarity with platforms that takes time and knowledge to leverage. Influencers can help streamline this process, but you must first understand your target audience and the types of influencers they follow to get the most out of your influencer marketing efforts.
To put this in context, the SocialPubli team has put together this analysis of five significant influencer marketing trends to watch in 2022. While these notes may not contain all of the information you require, they may assist you in developing a more effective outreach approach based on current trends and movements in the creator space.
Check out the complete infographic below.